Digital Transformation needs business and IT to sit together in defining the digital proposition in partnership. The client-supplier relationship that has been developed in the last decades of (out)sourcing needs revision in day to day working relationships.
Where our marketers show knowledge on the clients behaviour, the app- and web-developers know what usability of portals and APPs need to have. Together they define how you can create the connected customer to your organisation.
These new-age developers have as well technical as creative insights and knowledge. They can program and edit but also know how to present and are multidisciplinary.
Where agile shifts the delivery focus to a constant pace of deliverables against defined costs most organisations will need a shift in focus from management and costs controls. Budgets need to be reviewed and reallocated to enable constant development and deployments.