One thing doesn’t change in this age of digitization: People stay the most valuable asset of your company. Success comes from people that understand the opportunity that a multi-channel approach provide and how digital channels play their role.

Digital transformation provides them with tools to successfully drive initiatives forward.

Change starts with an understanding of how the organisation works now and identifying internal change agents as well as opportunities for a better innovation culture.

Essential elements of the digital transformation are:

  • Preparing for digital transformation and change
  • Models for understanding and managing change
  • Create a climate for digital transformation
  • Engage and enable the change
  • Implement and sustain the change
  • Learning from digital transformation success and failure
  • Next steps: Digital purpose post-transition.